Strategic Planning
- Identification of funding sources and preparation for contact
- Assistance on using alliances and outsourcing
- Development of compensation plans and organizational structures
- Guidance on how to set prices and manage costs
- Customer retention strategies
- Developing budgets that match your company's goals
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Business Plans/ Marketing
- Financial forecasts and industry trends
- Competitive research, analysis and recommendations
- Sales training
- Product & service development and launches
- Professional proposals and responses (RFP/RFQ)
- Trade show support
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Branding/Corporate Image
- The creation of a corporate brand that's memorable, distinctive, consistent
and compelling to customers and industry peers
- Product naming and brand management
- Capabilities presentations
- Development of logo designs, tag lines and trademarks/service marks
- Designing and maintaining a user-friendly Web site that's more than
a destination for your competitors
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Advertising/Marketing Communications
- Concept, copy and designs that break through the clutter
- Production management for print, broadcast and Web content
- Promotional, sales and marketing materials
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Public Relations
- Development and placement of news releases
- Editorial background materials
- Executive speeches
- Feature articles and case-histories / testimonials
- Press relations and coordination with vertical (target) market publications'
editorial calendars
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