Chesapeake NetCraftsmen

"Be well-connected"

When we first began working with Chesapeake NetCraftsmen, they told us that high-tech consulting is one of the most intensely "me-too" industries. They needed help establishing their new company and setting themselves apart from the competition in a very crowded field where everyone claims to be the very best.

By working closely on a strategic level with Chesapeake, we helped them discover several unique qualities and make them compelling. For example, they have begun to gain a reputation for being the vendor of "last-resort," often brought in to fix entire networks when all others have failed. They also pride themselves on knowledge-transfer, and have built a fine reputation for leaving behind a better-skilled client when the project is complete.

Key Point managed the development of Chesapeake's first Web site and all of their promotional materials. And we have continued to refine their image as the company has matured. We've also become a trusted part of Chesapeake's team by assisting them in responding to high-stakes RFP's, writing PowerPoint presentations and managing their marketing materials and trade show activities.